Our brand story

Move with Purpose, Perform with Confidence.

We began with a clear mission—to craft activewear that performs with the same intensity as the athletes who wear it. Rooted in movement, strength, and confidence, our designs combine high-performance innovation with conscious craftsmanship. Every detail is made to empower each step, stretch, and challenge. Beyond apparel, Hypr Fit represents a community driven by passion, purpose, and relentless pursuit of excellence.

What Makes Us Different

This is simple description for Icon cards section.

Performance-Driven

Engineered for movement and endurance.

Sustainable & Ethical

Engineered for movement and endurance.

Community-Focused

Engineered for movement and endurance.

Innovation & Comfort

Engineered for movement and endurance.

Our Founder

Vikas Kohli is an accomplished entrepreneur, fitness enthusiast, and a recognised authority in the fashion and lifestyle space. Known for his strong business acumen, discerning eye for trends, and deep expertise in design, he has built a reputation for creating ventures that seamlessly merge creativity with strategy. His professional journey reflects foresight, resilience, and a commitment to building brands that align with evolving consumer needs. These qualities naturally shaped his vision for Hypr Fit

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New arrivals

Explore our curated collections designed for style, comfort, and performance.

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Our Mission

To create premium activewear that blends performance, style, and accessibility—empowering everyday athletes to look, feel, and perform at their best. We are committed to engineering sport-specific gear that adapts to India's diverse climates and athletic needs, bridging the gap between aspiration and access. By combining innovation, quality, and affordability, we aim to elevate India's sports culture and inspire every athlete to achieve their full potential

Our Vision

To transform India’s mid-segment sportswear market by offering world-class quality and design that delivers a luxury experience—without the luxury price. We aim to inspire confidence and performance in every athlete while promoting a culture of fitness and well-being. By combining thoughtful innovation with style, we seek to make premium sportswear an everyday choice for all.